Bayern Workshop 2026
14.06. - 17.06.2026 Nürnberg
Become part of the Bayern Workshop 2026!
The Bayern Workshop 2026 connects you directly with leading providers from Bavaria’s MICE sector (e.g., destinations, convention bureaus, venues, hotels) as well as from the tourism industry (e.g., regions, cities, leisure and cultural institutions). Take advantage of this opportunity to build new contacts, develop valuable partnerships, and experience the latest trends first-hand.
Participation is completely free of charge for buyers and planners.
Accommodation, catering, and reimbursement of costs for your arrival and departure by train are included.
Workshop organization
For the first time, the Bayern Workshop will take place simultaneously for the MICE and Travel Trade sectors. Both formats will remain independent events with industry-specific content. The four-day workshop will be accompanied by a supporting programme of fam trips and networking events.
The main workshop day is organised separately for MICE and Travel Trade participants. You will have a total of 16 time slots of 15 minutes each for individual appointments, giving you the opportunity to explore the wide range of offerings presented by the Bavarian partners.
Go To the mICE-Workshop
Go to the Travel Trade-Workshop
What you can look forward to.
Our host-destination
Franconia – a joy to discover: In northern Bavaria, 16 diverse holiday regions and numerous cities captivate visitors with exquisite cuisine, beer and wine specialities, charming half-timbered towns, magnificent Baroque architecture, vibrant urban flair, and natural landscapes that invite active exploration. First-class hotels, relaxing wellness and health offerings, and excellent venues for meetings and events provide the perfect setting for unforgettable travel experiences and successful conferences.
Learn more about Franconia Tourism
Organizator
Bayern Tourismus Marketing GmbH
E-Mail: bavaria@tourcomm-germany.com
Telefon: +49 (0) 6201 60208-13
Hotel
Scandic Nürnberg Central
Frauentorgraben 11, 90443 Nuremberg
Workshop location
Design Offices Nürnberg City
Königstorgraben 11, 90402 Nuremberg
Evening event location
Fränk'ness
Königstraße 70, 90402 Nuremberg
