Whether alpine nature experiences, vibrant cities, culinary regions, or cultural highlights, Bavaria brings together an exceptional diversity of travel experiences within a compact area. From UNESCO World Heritage sites and rich cultural traditions to a modern lifestyle and regional cuisine, Bavaria offers ideal conditions for diverse and inspiring travel programmes.
The Bayern Workshop 2026 offers you the opportunity to discover new tourism products and establish valuable contacts for your future travel planning.
Participation is completely free of charge.
This includes hotel accommodation, meals, and reimbursement of your train travel costs to and from the event (max. €150, 2nd class).
Due to capacity reasons, we can only admit one person per company.
On site, you will meet around 25 leading providers from Bavaria’s tourism industry. Look forward to discussions with representatives from:
Regions
Cities
Hotels
Leisure and cultural attractions
They will provide fresh inspiration for your portfolio and your business. Appointments can be individually scheduled via the platform approximately two weeks prior to the start of the event.
The Bayern Workshop is aimed at tour operators from the D-A-CH region and the Netherlands, particularly:
Buyers
Product Managers
Contract Managers
Decision-makers
Benefit from valuable contacts with regional suppliers and gain exclusive insights into Bavaria’s tourism landscape.
When submitting your application, please select the category “Buyer Travel Trade.”

Jaqueline Schmid & Stephan Dörner
Team Travel Trade

Selina Damm
Team Travel Trade